How we help optimise your Business
Analytics
Have you connected your analytics to your site or socials? How do you know who your content is being shown to?
Keywords
Which keywords are you trying to rank for? Are you using long-tailed keywords and short-tailed?
SEO
Are you using any SEO software? Rank Math or Yoast? Have you checked if your posts have been indexed with Google?
Speed
Why is speed so important? We've found that the faster your website the more retention you get from potential clients!
General Optimisations
On-going regular optimisations guarantee your best results! Whether it be in the form of A/B testing different appearances of your website, changing your thumbnails on youtube or even the theme of your content.
One of the biggest problems we've found with our clients is the structure or appearance they've chosen and missing key integrations. This can be with their website, social media profiles or Google My Business pages.
What to look out for:
- 1Inconsistent Colours, fonts and styles used across Social Media profiles and Websites
- 2Little to no use of keywords and image tags
- 3No connection to analytical software i.e. G4 Google analytics, Jetpack
- 4Slow loading websites, due to large media files ie. video and images
Social Media Optimisations
When it comes to all your different social media platforms, each platform follows their own set of rules. This is commonly referred to as the "Algorithm". Whilst it is important to adhere to the algorithm the most important this you can do for your channel is consistent posting.
Unfortunately when it comes to all these viral TikToks, Reels or Shorts; a false narrative can be created around short form content creation. It's not as simple as filming a quick video and uploading. A lot of time and effort goes into optimising content and coming up with the initial idea,
Tips to Optimise your short form content:
- 1Utilise captions/subtitles
- 2Use a the same colour palette as you brand/logo
- 3Pick a theme, niche or genre and stick to it.
Schedule a Consultation
Not sure what you might be missing with your business? Having trouble understanding the intricate details of how to grow your business whilst generating profits? Fill out our questionnaire below to see whether we can help you level up your business!